Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Sir Richard Branson
The first word in the phrase, “personal brand” is “personal.” Now add an “ity” to it, drop the “brand” and that’s what it really means. That’s the secret. The ingredients are: 1) Be knowledgeable about something. 2) Have an opinion. 3) Deliver it with personality. There are a lot of professionals who have #1: the know-how. There are fewer who have #2: the willingness to articulate their opinions. Sometimes it’s lack of opportunity. Sometimes it’s because they’re afraid of ruffling feathers within their organization. By the time you get to #3 — personality — the funnel is much narrower. There are plenty of capable people with well-considered viewpoints, but you’ll never hear about them. You can be an individual and still be a team player as long as you prioritize shared objectives. You’re allowed to have style, humor and life in your work and in your delivery. That’s what makes you memorable. That’s what makes you desirable to bring onto the team. Very few people have all three.
Adam Ritchie, Adam Ritchie Brand Direction
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Tom Peters in Fast Company
Personal branding is about managing your name—even if you don’t own a business—in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto.
Absorb what is useful, reject what is useless, add what is specifically your own.
Don’t be scared to present the real you to the world, authenticity is at the heart of success.
If people like you they will listen to you, but if they trust you, they’ll do business with you.
Be Yourself, Everyone Else is Already Taken.
Too many people overvalue what they are not and undervalue what they are.
If you don’t give the market the story to talk about, they’ll define your brand’s story for you.
Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.
Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
Scott Bedbury – Nike, Starbucks
Life isn’t about finding yourself. Life is about creating yourself.
George Bernhard Shaw
If you’re not branding yourself, you can be sure others do it for you.
Your brand is a gateway to your true work. You know you are here to do something—to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.
To find yourself, think for yourself.
Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.
The keys to brand success are self-definition, transparency, authenticity and accountability.
If you can’t find your own center and love for yourself, nothing else works.
It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.
Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Your time is limited, so don’t waste it living someone else’s life.
We become what we think about.
Inspiration exists, but it must find you working.
Brand yourself for the career you want, not the job you have.
As I grow older, I pay less attention to what men say. I just watch what they do.
Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Loyalty is not won by being first. It is won by being best.
I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
You can’t build a reputation on what you are going to do.
Your brand is what people say about you when you are not in the room.
It is our choices that show what we truly are, far more than our abilities.
J. K. Rowling
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.